Distinguished Producer Award 2024

2024 distinguished producer award



From the January 2024 Sheep Industry News published by the American Sheep Industry


Like some of the other award winners, Brent and Tracie Roeder have contributed to the American sheep industry in countless ways during a lifetime of involvement. Brent grew up on a sheep operation in Texas before making his way to Montana. After managing the Sieben Livestock Company, he and Tracie forged their own path with an operation that spawned two companies: Montana Sheep Company and Montana Wool Company.

Raising quality sheep would have been enough to earn the couple ASI’s Distinguished Producer award, but they took it a step further in developing direct marketing opportunities for both their lamb and value-added wool products. While Brent routinely credits Tracie for handling the family’s successful wool venture, he draws extra praise from producers throughout Big Sky Country for his work as the state’s extension specialist for range sheep production.

“He provides practical solutions to all that he serves,” read a nomination letter from Merrill McKamey. “Without Brent’s continued involvement and good relations with university administrators, the recent decisions to reinvest in the Montana State University Wool Lab would not have been accomplished. Their insight and advice have gone above and beyond in providing expertise to sheep producers.”

True to form, the Roeders said their contributions to the industry wouldn’t have been possible without others who helped them along the way.

“This award is a testament to the character of the American sheep industry, in particular the Montana Wool Growers, Targhee breeders and Texas Sheep & Goat Raisers,” Brent and Tracie said. “Every step of the way from our youth to the present, we have had tremendous mentorship through 4-H and FFA, fellow producers and extension professionals. Any success we’ve enjoyed has been because someone took the time to listen and advise us. Folks always helped. Our industry has a rich history of sharing knowledge and bringing young people to the table. It is an honor just to be nominated. We are stunned and grateful to receive the Distinguished Producer Award.”